This world of technological advancements and rapid digitalisation is one that has been crafted entirely at our own will. We have created the world that we now live in, and we are always standing on the verge of that modern world’s next great innovation. Every industry has had their own innovations that have changed everything. For business and marketing, it happens to be the introduction and further advancement of digital marketing.
These modern advertising and marketing concepts function and thrive beautifully, and will continue to do so. There are so many of them, it is overwhelming (in all the best ways). Email marketing is one of the most intricate and effective digital marketing strategies there is. Essentially, email marketing is the digital age’s modern iteration of mailbox flyers and door-to-door marketing tactics. And it is incredibly effective.
Sending and automating emails at the right time
Email automation is a brilliant facet of email marketing – when it is executed adequately. It is so important to remember the origins of email…email is essentially the modern evolution of mailbox offerings and door-to-door marketing. People hate checking their mailbox and finding an onslaught of junk mail.
They feel the same about checking their email inbox and junk folders. So, send out emails that actually have substance, rather than updating would-be consumers about random insights and slight changes that they do not care about. Further, automate your email send outs so that consumers are getting important information at the opportune time.
Personalising emails to draw in consumers
The genius in personalising emails is that it is so easy. By simply adding a name insert tag, you can send out mass emails while giving off the impression of personalisation. Consumers expect and want to feel valued, and personalising email send outs is a great way to draw their attention and make them curious. By using the name insert tag, an email that has been sent to hundreds, even thousands of people, feels more intimate, more personal.
Additionally, consumers tend to pay more attention to items that are addressed to them specifically, so email personalisation is perfect for achieving more interest on the baseline level. However, it must be about more than the name insert tag, if you are going to use this email marketing concept to power up and maintain and elevate the traffic on an ongoing basis.
Working to create next-level email marketing concepts
Personalising an email by inserting the name tag into the subject line (or even into the introduction) is great, but if you really want to make your emails pop, you must think more outside of the box. The fact is that digital marketing is all the rage now, and emailing marketing concepts like name-insertion are used by practically every business with their toe in the world that is the online marketplace.
When they click into the email, if they decide to head to the link provided, you best believe they are expecting a landing page that mimics the information the email highlighted. There is nothing more irritating as a consumer than clicking into a link from an email, expecting one thing, only to find you have been redirected to a random page that does not align with the email info. So, make sure that the landing page does. This is just one example, but it is one of the most effective and important ones there is.