There are so many ways to increase sales for an online business today. The problem isn’t coming up with ideas but determining which ideas are the most profitable for your company. You want to spend the least amount of time and money on each marketing tactic while maximizing returns.
Every company is different, but there are some meaningful ways to increase sales that will work regardless of your industry, size, or current goals.
Make Sure Your Website is Credible
You may have knockout social media ads that send traffic to your e-commerce site day and night, but it doesn’t matter if those visitors don’t trust your website. Here are some simple changes you can make to ensure your site looks and feels trustworthy:
- Add an SSL certificate to ensure transactions on the site are secure.
- Hire a copywriter to refresh or replace your content. Excessive spelling and grammar issues or content that doesn’t make sense and isn’t meaningful will lead many consumers to close the tab and look elsewhere.
- Review your navigation system. Make it easy to find products and obtain information on what you have to offer. Most visitors won’t spend much time searching for what they need.
Make Sure Your SEO Strategy is Top Notch
Search engine optimization is still one of the best and most affordable ways to drive targeted traffic to an e-commerce site. Many businesses struggle with sales because they simply aren’t found easily in the search engine results. You can fix that problem by working with a professional SEO team that includes an SEO expert witness.
Expert witnesses with a strong understanding of SEO are valuable assets when it comes to copyright or trademark infringement, online defamation, SEO-related trade secret theft, SEO software patents, and many other legal issues. You never know when one of these issues will surface, but you can prepare for the future by working with a professional marketing service that offers SEO expert witness services.
Make Shipping as Attractive as Possible
If you rolled your eyes or sighed at this topic, you aren’t alone. Shipping and logistics are sour subjects for many small businesses today, and the problems are likely to get worse before they get better. You don’t need to make shipping free for all orders and take a loss. What you do need are shipping terms that are reasonable at the very least.
Take the time to see what your competitors are doing about shipping. Try to find opportunities to make your shipping a bit more attractive in one or more of these ways:
- Shipping speed
- Shipping price
- Shipping destinations (national and international)
- Shipping discounts for buying in bulk, combining products, etc.
Sometimes simply giving customers options to select their shipping preferences will win more sales.
What Does It Really Take to Win Sales?
We all know building a profitable business isn’t all about establishing a brand and providing excellent customer service. Those ideas are essential, but it takes a bit more to stand out in competitive modern markets. The recommendations here will help boost your business to the next level.