What Should Your Facebook Advertising Strategy Look Like?

How to advertise on Facebook and build a strategy to reach your desired audience and results in no time.

Facebook advertising can be very effective, but it’s also very easy to go about it the wrong way and end up with nothing to show for your efforts. That’s why we’ve put together this step-by-step guide on how to advertise on Facebook and build a strategy to make sure you reach your desired audience and that you see results in no time.

What should your Facebook advertising strategy look like?

Pick your niche

There are more than 1.3 billion active monthly users on Facebook and thousands of businesses that advertise on a regular basis. That’s a lot of competition, so you need to make sure you’re targeting your ads to people interested in what you’re selling. This can mean using demographics, interests, or behavioural data to help pinpoint potential customers who will be receptive to your message and therefore likely to convert into leads and customers for your business. If people aren’t looking at your ad or interacting with it, then they aren’t going to take any further action with it either—so it pays off to get really clear about how exactly you want potential customers to interact with your ads before you create them.

Define your brand personality

The same ad can have completely different results depending on your brand’s personality. For example, if your audience is 30-something millennials, you might choose to create an irreverent and witty campaign. If you’re targeting boomers, your ads should be more informational and serious. Before you start creating any type of social media advertising campaign (Facebook, Instagram, Twitter or otherwise), it’s important to define who your brand is and what type of message will resonate with your target audience. Make sure you know exactly who makes up your target market before creating a strategy that appeals to them. Otherwise, you could end up wasting money on unengaged fans with no interest in your brand or products.

Optimise your landing page

When you’re trying to build a brand, one of your most valuable assets is your landing page. This is where your leads go when they click on an ad or request more information through a form. And it’s where leads make up their minds about whether they want to do business with you and your company. That’s why it’s important to pay attention to every detail of your landing page, from what button people press to what happens after they follow a link in an email. 

Determine what you want people to do

Before you set up a Facebook advertising campaign, figure out what you want people to do. This could be downloading an ebook, watching a video, or buying a product. Create a goal for your campaign and be specific about it. For example, do you want someone to sign up for your newsletter or do you want them to buy your product? After determining your goal, consider who will actually benefit from completing that action; sometimes it’s not obvious who that person is—and that’s okay. The more specific you are here, however, the better results you’ll see with your ad campaign.

Create effective ads and posts

You should have a good idea of who your target audience is before you begin running ads. Not only will it make your advertising more effective, but it will also help you get more clicks and likes. When creating ads or posts, try to provide valuable information that people want to share with others. If people enjoy your content enough to share it, they’ll be more likely to like you on Facebook—and even purchase your product. It’s important to post relevant content regularly in order to keep users coming back. They’ll see ads from you again and again if they like what they see.

Use A/B testing

If you want to be certain that your ad campaign is performing well, then you need to run A/B tests. These types of tests allow you to see which versions of your ad are more successful than others, giving you granular data about your ROI. You can use a tool like Optimizely or Google’s Experiments as an A/B testing platform. These will help give you statistics and metrics on what’s working and what isn’t.

Leave a Reply

Your email address will not be published. Required fields are marked *

Previous Post

Top Challenges and Tips for a Successful Large Site Migration

Related Posts