Digital marketing intends to educate potential buyers and build a rapport that can ultimately lead to short and long-term conversions, instead of prompting them to make a purchase right away. When done right or with the help of experts such as First Page, the entire process of producing and distributing content that entices prospective customers with purchasing intent and converts them into faithful brand evangelists.
If you’re contemplating leveraging the best digital marketing practices to launch an inbound marketing sales funnel for your business, here are a few suggestions to help you get started:
1. Choose a sort of content that you can comfortably create:
As a business owner, spending your time, energy and funds to publish different types of content across various platforms seems pointless, when you have far more important things to take care of. Keeping that in mind, the simplest way to get people talking about your brand is by selecting one platform and one content type, based on the industry you’re in and the audience you’re planning to target. Nevertheless, if you’re still at a crossroads, start with emails, after all, 74% of the most successful B2C marketers use them as a primary medium of content distribution.
2. Design product guides, case studies and white papers:
While determining how to distribute or share your content is important, you should also decide on what exactly you want to share. An obvious approach is to create guides for your potential/existing customers, that present them with the necessary resources on utilizing, constructing, or adjusting your products with detailed information about the kind of services you have available. Generating content that not only offers comprehensive insights about your brand but also responds to FAQs, which is an excellent way to build trust. The customers are also able to conveniently advance through the ‘purchasing funnel‘ and arrive at the ready-to-buy stage.
With guides, you can assure your customers that you care about educating them and helping make better purchasing decisions, instead of just pushing your brand, products or services all the time. Make sure you add adequate visuals to your guides, as an average customer wants to go beyond just reading the product descriptions.
3. Share testimonial accounts from your existing/past customers:
Convincing prospective buyers that people around them prefer your product over the competitors’ and vouch for your services will encourage more conversions. Not to mention that persuading your fans to create content for you is both economical and genuine. Ask customers to share the positive experience they’ve had with your products or services. Do you have a compilation of user-generated product reviews already? Reach out to these consumers for more information to compose fresh, original customer success stories.
When you’ve people constantly swamped with advertisements from various brands in today’s fast-paced, technologically advanced age, solely relying on direct marketing efforts to provide visibility is not feasible for long-term business growth, especially if you have a B2C model. With the ever-changing consumer preferences, quality content will get more attention than rigorously promotional fluff.